About us
The people who run your technical side
Smetools brings together senior Odoo implementers, engineers, and AI builders under one roof. We set up the systems that run established businesses and put AI to work on the parts your team dreads. A few of the people you'll work with directly:
Hassan Arslan
CEO & Founder
Hassan founded Smetools after building Ariika, a home-goods brand he scaled past $20M in revenue on Odoo, Shopify, and AI. He started Smetools to give other growing businesses that same technical edge, without the years of trial and error.
Sarah Msilmani
Managing Director
Shady Deeb
Engineering Lead
Amira
Operations Lead
…backed by a wider team of implementers, engineers, and AI specialists behind every project.
Anything else
Got an integration or automation in mind?
Describe it in your own words, however rough. If it touches your systems, your data, or AI, there is a good chance we can build it.