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Arslan Family Business Strategy Meeting - June 6, 2025

Arslan Family Business Strategy Meeting

June 6, 2025 • 8:00 PM - 11:14 PM • Google Meet

Duration

3h 14m

Executive Summary

Four Seasons Tailoring

Strategic marketing overhaul with $1,000+ monthly budget allocation and comprehensive digital presence enhancement

Goodoo.ai Development

AI-powered project management platform targeting unicorn status with SME Tools holding 30% ownership

Legal Matters

Alaa case documentation and employer defense strategy with multiple attorney consultations initiated

Meeting Participants

H

Hassan Sam Arslan

Operations & Strategy Lead

Ta

Talal Arslan

Yelp & Website Support

Tr

Tarik Arslan

Marketing & Social Media

S

Shahir Arslan

Analytics & Google Ads

Four Seasons Tailoring Strategic Plan

Current Business Status

  • 29+ years established with 4.8 Google rating
  • Specializing in premium wedding alterations
  • Located at 8211 Sierra College Blvd #406, Roseville, CA
  • Revenue declining with expenses at 165% of income (2025 YTD)

Strategic Objectives

  • Improve SEO and online visibility
  • Enhance customer retention with loyalty program
  • Expand into custom suits and wedding dresses
  • Achieve 30%+ revenue increase within 6 months

Marketing Budget Allocation

$1,000+

Monthly Marketing Budget

$400-600

Google Ads (Outsourced)

$200-300

SEO Services

$200-300

Content & Promotion

In-House Activities

  • • Instagram organic content and engagement
  • • Yelp optimization and review management
  • • SMS marketing campaigns
  • • Website content updates
  • • Customer loyalty program implementation

Outsourced Services

  • • Google Ads management and optimization
  • • Facebook advertising campaigns
  • • Professional SEO services
  • • Website design improvements
  • • Professional photography for marketing

Goodoo.ai Development Strategy

Product Vision

AI-powered project management platform targeting Odoo, SAP, and Salesforce implementation partners

Ownership Structure

SME Tools owns 30% of Goodoo.ai with family investment backing development

Exit Strategy

Targeting unicorn status ($1B+ valuation) through vertical AI agent disruption

Market Positioning

Target Customers

  • • Odoo implementation partners
  • • Salesforce consulting firms
  • • SAP project managers
  • • Microsoft Dynamics partners
  • • Software implementation professionals

Competitive Advantage

  • • Vertical-specific AI agents vs. general tools
  • • Deep integration with implementation platforms
  • • Disrupting ClickUp, Asana, traditional SaaS
  • • $47B market opportunity identified

Strategic Decision: Family debating Hassan's full-time focus shift to Goodoo.ai development vs. continuing multi-business approach. Consensus on delaying personal profits to fund R&D and international marketing expansion.

Legal Matters: Alaa Employee Breach Case

Case Summary

Current employee secretly operating competing tailoring business next door while on payroll for 6+ months. Strong documentary evidence of breach of loyalty and deceptive practices.

Evidence Collected

  • Instagram posts using Four Seasons workspace
  • Timestamped social media evidence (Nov 2024)
  • Deceptive advertising using company equipment
  • Targeting same specialty market (bridal alterations)
  • All evidence preserved and documented

Legal Claims

  • Breach of Employee Duty of Loyalty
  • Unfair Competition (CA Bus. & Prof. Code § 17200)
  • Fraudulent/Deceptive Advertising
  • Disgorgement of wages during disloyalty
  • Lost profits and injunctive relief
  • Potential punitive damages

Attorney Outreach Status

3

Confirmed Email Contacts

7

Contact Form Submissions

10

Total Firms Contacted

Targeting employer defense specialists in Folsom/Roseville area with proven high-damage award track records.

Individual Task Assignments

H

Hassan Sam Arslan

  • Website Improvement (Technical & SEO)
  • SEO Strategy & Implementation
  • Book Now Project Development
  • Accounting Discrepancy Resolution
  • Long Term Marketing (with Shahir)
  • Agency Sourcing & Management
  • Legal Case Management (Alaa)
Ta

Talal Arslan

  • Yelp Optimization & Management
  • Website Content Support
  • Custom Tailoring Service Development
  • HR & Legal Hiring Support
Tr

Tarik Arslan

  • Instagram Organic Content & Ads
  • Facebook Organic Management
  • SMS Marketing Campaigns
  • Promotional Campaign Execution

Duration: Until full-time employment secured

S

Shahir Arslan

  • Google Ads Management
  • Analytics & Performance Tracking
  • Long Term Marketing (with Hassan)
  • Biweekly Review Coordination

Timeline & Action Items

Immediate Actions (Week 1)

  • • Tarik begins Instagram/Yelp content creation
  • • Hassan contacts SEO agencies and evaluates proposals
  • • Legal case documentation and attorney outreach
  • • Marketing budget allocation and approval

Short Term (2-4 Weeks)

  • • Website improvements and SEO optimization launch
  • • Google Ads campaign setup and initial testing
  • • First biweekly review meeting and performance assessment
  • • Loyalty program technical requirements evaluation

Medium Term (1-3 Months)

  • • Custom tailoring service marketing launch
  • • Full marketing campaign optimization based on data
  • • Legal case resolution or settlement
  • • Revenue trend analysis and strategy adjustment

Long Term Goals (3-12 Months)

  • • Achieve 30%+ revenue growth target
  • • Establish sustainable marketing ROI model
  • • Goodoo.ai development milestone achievements
  • • Business expansion and scaling decisions

Meeting Outcomes & Commitments

Consensus Decisions

Biweekly review meetings every two Saturdays

$1,000+ monthly marketing budget allocation

Outsource Google/Facebook ads to professionals

Pursue custom tailoring market expansion

Prioritize Four Seasons financial recovery

Key Challenges Identified

Current expense ratio exceeding revenue by 65%

Limited digital presence and SEO optimization

Hassan's time allocation across multiple ventures

Employee loyalty breach requiring legal action

Need for systematic marketing performance tracking

Next Meeting

Every Two Saturdays • Campaign Review & Performance Analysis

Continuous optimization and strategic adjustments based on data-driven insights