Arslan Family Business Strategy Meeting
June 6, 2025 • 8:00 PM - 11:14 PM • Google Meet
Duration
3h 14m
Executive Summary
Four Seasons Tailoring
Strategic marketing overhaul with $1,000+ monthly budget allocation and comprehensive digital presence enhancement
Goodoo.ai Development
AI-powered project management platform targeting unicorn status with SME Tools holding 30% ownership
Legal Matters
Alaa case documentation and employer defense strategy with multiple attorney consultations initiated
Meeting Participants
Hassan Sam Arslan
Operations & Strategy Lead
Talal Arslan
Yelp & Website Support
Tarik Arslan
Marketing & Social Media
Shahir Arslan
Analytics & Google Ads
Four Seasons Tailoring Strategic Plan
Current Business Status
- 29+ years established with 4.8 Google rating
- Specializing in premium wedding alterations
- Located at 8211 Sierra College Blvd #406, Roseville, CA
- Revenue declining with expenses at 165% of income (2025 YTD)
Strategic Objectives
- Improve SEO and online visibility
- Enhance customer retention with loyalty program
- Expand into custom suits and wedding dresses
- Achieve 30%+ revenue increase within 6 months
Marketing Budget Allocation
$1,000+
Monthly Marketing Budget
$400-600
Google Ads (Outsourced)
$200-300
SEO Services
$200-300
Content & Promotion
In-House Activities
- • Instagram organic content and engagement
- • Yelp optimization and review management
- • SMS marketing campaigns
- • Website content updates
- • Customer loyalty program implementation
Outsourced Services
- • Google Ads management and optimization
- • Facebook advertising campaigns
- • Professional SEO services
- • Website design improvements
- • Professional photography for marketing
Goodoo.ai Development Strategy
Product Vision
AI-powered project management platform targeting Odoo, SAP, and Salesforce implementation partners
Ownership Structure
SME Tools owns 30% of Goodoo.ai with family investment backing development
Exit Strategy
Targeting unicorn status ($1B+ valuation) through vertical AI agent disruption
Market Positioning
Target Customers
- • Odoo implementation partners
- • Salesforce consulting firms
- • SAP project managers
- • Microsoft Dynamics partners
- • Software implementation professionals
Competitive Advantage
- • Vertical-specific AI agents vs. general tools
- • Deep integration with implementation platforms
- • Disrupting ClickUp, Asana, traditional SaaS
- • $47B market opportunity identified
Strategic Decision: Family debating Hassan's full-time focus shift to Goodoo.ai development vs. continuing multi-business approach. Consensus on delaying personal profits to fund R&D and international marketing expansion.
Legal Matters: Alaa Employee Breach Case
Case Summary
Current employee secretly operating competing tailoring business next door while on payroll for 6+ months. Strong documentary evidence of breach of loyalty and deceptive practices.
Evidence Collected
- Instagram posts using Four Seasons workspace
- Timestamped social media evidence (Nov 2024)
- Deceptive advertising using company equipment
- Targeting same specialty market (bridal alterations)
- All evidence preserved and documented
Legal Claims
- Breach of Employee Duty of Loyalty
- Unfair Competition (CA Bus. & Prof. Code § 17200)
- Fraudulent/Deceptive Advertising
- Disgorgement of wages during disloyalty
- Lost profits and injunctive relief
- Potential punitive damages
Attorney Outreach Status
3
Confirmed Email Contacts
7
Contact Form Submissions
10
Total Firms Contacted
Targeting employer defense specialists in Folsom/Roseville area with proven high-damage award track records.
Individual Task Assignments
Hassan Sam Arslan
- Website Improvement (Technical & SEO)
- SEO Strategy & Implementation
- Book Now Project Development
- Accounting Discrepancy Resolution
- Long Term Marketing (with Shahir)
- Agency Sourcing & Management
- Legal Case Management (Alaa)
Talal Arslan
- Yelp Optimization & Management
- Website Content Support
- Custom Tailoring Service Development
- HR & Legal Hiring Support
Tarik Arslan
- Instagram Organic Content & Ads
- Facebook Organic Management
- SMS Marketing Campaigns
- Promotional Campaign Execution
Duration: Until full-time employment secured
Shahir Arslan
- Google Ads Management
- Analytics & Performance Tracking
- Long Term Marketing (with Hassan)
- Biweekly Review Coordination
Timeline & Action Items
Immediate Actions (Week 1)
- • Tarik begins Instagram/Yelp content creation
- • Hassan contacts SEO agencies and evaluates proposals
- • Legal case documentation and attorney outreach
- • Marketing budget allocation and approval
Short Term (2-4 Weeks)
- • Website improvements and SEO optimization launch
- • Google Ads campaign setup and initial testing
- • First biweekly review meeting and performance assessment
- • Loyalty program technical requirements evaluation
Medium Term (1-3 Months)
- • Custom tailoring service marketing launch
- • Full marketing campaign optimization based on data
- • Legal case resolution or settlement
- • Revenue trend analysis and strategy adjustment
Long Term Goals (3-12 Months)
- • Achieve 30%+ revenue growth target
- • Establish sustainable marketing ROI model
- • Goodoo.ai development milestone achievements
- • Business expansion and scaling decisions
Meeting Outcomes & Commitments
Consensus Decisions
Biweekly review meetings every two Saturdays
$1,000+ monthly marketing budget allocation
Outsource Google/Facebook ads to professionals
Pursue custom tailoring market expansion
Prioritize Four Seasons financial recovery
Key Challenges Identified
Current expense ratio exceeding revenue by 65%
Limited digital presence and SEO optimization
Hassan's time allocation across multiple ventures
Employee loyalty breach requiring legal action
Need for systematic marketing performance tracking
Next Meeting
Every Two Saturdays • Campaign Review & Performance Analysis
Continuous optimization and strategic adjustments based on data-driven insights
Arslan Family Business Strategy Meeting
June 6, 2025 • 8:00 PM - 11:14 PM • Google Meet
Duration
3h 14m
Executive Summary
Four Seasons Tailoring
Strategic marketing overhaul with $1,000+ monthly budget allocation and comprehensive digital presence enhancement
Goodoo.ai Development
AI-powered project management platform targeting unicorn status with SME Tools holding 30% ownership
Legal Matters
Alaa case documentation and employer defense strategy with multiple attorney consultations initiated
Meeting Participants
Hassan Sam Arslan
Operations & Strategy Lead
Talal Arslan
Yelp & Website Support
Tarik Arslan
Marketing & Social Media
Shahir Arslan
Analytics & Google Ads
Four Seasons Tailoring Strategic Plan
Current Business Status
- 29+ years established with 4.8 Google rating
- Specializing in premium wedding alterations
- Located at 8211 Sierra College Blvd #406, Roseville, CA
- Revenue declining with expenses at 165% of income (2025 YTD)
Strategic Objectives
- Improve SEO and online visibility
- Enhance customer retention with loyalty program
- Expand into custom suits and wedding dresses
- Achieve 30%+ revenue increase within 6 months
Marketing Budget Allocation
$1,000+
Monthly Marketing Budget
$400-600
Google Ads (Outsourced)
$200-300
SEO Services
$200-300
Content & Promotion
In-House Activities
- • Instagram organic content and engagement
- • Yelp optimization and review management
- • SMS marketing campaigns
- • Website content updates
- • Customer loyalty program implementation
Outsourced Services
- • Google Ads management and optimization
- • Facebook advertising campaigns
- • Professional SEO services
- • Website design improvements
- • Professional photography for marketing
Goodoo.ai Development Strategy
Product Vision
AI-powered project management platform targeting Odoo, SAP, and Salesforce implementation partners
Ownership Structure
SME Tools owns 30% of Goodoo.ai with family investment backing development
Exit Strategy
Targeting unicorn status ($1B+ valuation) through vertical AI agent disruption
Market Positioning
Target Customers
- • Odoo implementation partners
- • Salesforce consulting firms
- • SAP project managers
- • Microsoft Dynamics partners
- • Software implementation professionals
Competitive Advantage
- • Vertical-specific AI agents vs. general tools
- • Deep integration with implementation platforms
- • Disrupting ClickUp, Asana, traditional SaaS
- • $47B market opportunity identified
Strategic Decision: Family debating Hassan's full-time focus shift to Goodoo.ai development vs. continuing multi-business approach. Consensus on delaying personal profits to fund R&D and international marketing expansion.
Legal Matters: Alaa Employee Breach Case
Case Summary
Current employee secretly operating competing tailoring business next door while on payroll for 6+ months. Strong documentary evidence of breach of loyalty and deceptive practices.
Evidence Collected
- Instagram posts using Four Seasons workspace
- Timestamped social media evidence (Nov 2024)
- Deceptive advertising using company equipment
- Targeting same specialty market (bridal alterations)
- All evidence preserved and documented
Legal Claims
- Breach of Employee Duty of Loyalty
- Unfair Competition (CA Bus. & Prof. Code § 17200)
- Fraudulent/Deceptive Advertising
- Disgorgement of wages during disloyalty
- Lost profits and injunctive relief
- Potential punitive damages
Attorney Outreach Status
3
Confirmed Email Contacts
7
Contact Form Submissions
10
Total Firms Contacted
Targeting employer defense specialists in Folsom/Roseville area with proven high-damage award track records.
Individual Task Assignments
Hassan Sam Arslan
- Website Improvement (Technical & SEO)
- SEO Strategy & Implementation
- Book Now Project Development
- Accounting Discrepancy Resolution
- Long Term Marketing (with Shahir)
- Agency Sourcing & Management
- Legal Case Management (Alaa)
Talal Arslan
- Yelp Optimization & Management
- Website Content Support
- Custom Tailoring Service Development
- HR & Legal Hiring Support
Tarik Arslan
- Instagram Organic Content & Ads
- Facebook Organic Management
- SMS Marketing Campaigns
- Promotional Campaign Execution
Duration: Until full-time employment secured
Shahir Arslan
- Google Ads Management
- Analytics & Performance Tracking
- Long Term Marketing (with Hassan)
- Biweekly Review Coordination
Timeline & Action Items
Immediate Actions (Week 1)
- • Tarik begins Instagram/Yelp content creation
- • Hassan contacts SEO agencies and evaluates proposals
- • Legal case documentation and attorney outreach
- • Marketing budget allocation and approval
Short Term (2-4 Weeks)
- • Website improvements and SEO optimization launch
- • Google Ads campaign setup and initial testing
- • First biweekly review meeting and performance assessment
- • Loyalty program technical requirements evaluation
Medium Term (1-3 Months)
- • Custom tailoring service marketing launch
- • Full marketing campaign optimization based on data
- • Legal case resolution or settlement
- • Revenue trend analysis and strategy adjustment
Long Term Goals (3-12 Months)
- • Achieve 30%+ revenue growth target
- • Establish sustainable marketing ROI model
- • Goodoo.ai development milestone achievements
- • Business expansion and scaling decisions
Meeting Outcomes & Commitments
Consensus Decisions
Biweekly review meetings every two Saturdays
$1,000+ monthly marketing budget allocation
Outsource Google/Facebook ads to professionals
Pursue custom tailoring market expansion
Prioritize Four Seasons financial recovery
Key Challenges Identified
Current expense ratio exceeding revenue by 65%
Limited digital presence and SEO optimization
Hassan's time allocation across multiple ventures
Employee loyalty breach requiring legal action
Need for systematic marketing performance tracking
Next Meeting
Every Two Saturdays • Campaign Review & Performance Analysis
Continuous optimization and strategic adjustments based on data-driven insights